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was a Japanese record label, originally published by the company established in Osaka on March 20, 1920.〔(近代沖縄における録音メディアの導入、Chapter 4: ニットーレコード設立と活動の変遷 ), Miki Takahashi 〕 The label was also called the "Swallow Brand", because of their trademark artwork. Nitto was known as a prolific brand, with over 2,000 titles published in about five years.〔 In 1925, they were recognized as one of the two major labels in Japan at that time.〔(『蓄音機 芸人の争奪戦 経営百態』東京朝日新聞 ) (1925, Tokyo Asahi Shimbun) 〕 The label produced numerous records of traditional Japanese music and art such as Jōruri, as well as solo plays of western music and orchestra recordings, although the latter remained small in the share of their overall production.〔 As more record companies with foreign capital entered the market, Nitto gradually lost its competitiveness, and was taken over by Taihei Records in 1935. After the takeover, Taihei renamed the newly merged company , while maintaining the "Swallow Brand - Nitto Records" along with other labels. In one article of a long run series (1997-1999) celebrating the 120th anniversary of phonograph, the ''Kobe Shimbun'' wrote: "The only company which could rival Columbia Records head-to-head in the market... (Nitto was) so tightly focused on traditional arts which made them late in responding to rapidly growing demand for popular music. Moreover, it was the retirement of Morishita,〔Consort of Nitto founder Shirayama's daughter.〕 who was driving Nitto's marketing strategy all alone, that determined the fate of Nitto."〔(『関西発 レコード120年 第7部 レコード各社興亡秘話 No.14』 )(1999, The Kobe Shimbun)〕 The Swallow Nitto brand finally disappeared in 1942, when Dainippon Chikuonki was absorbed by Kodansha, shareholder of King Records, to become only a production facility of the latter.〔(『関西発 レコード120年 第7部 レコード各社興亡秘話 No.15』 )(1999, The Kobe Shimbun)〕 Musicians who worked for the label included pop and jazz composer Ryoichi Hattori.〔Hattori became a composer for Taihei Records in 1931, moved to Tokyo in 1933 and became general music director at Nitto-Taihei Tokyo Studio that had opened recently. See: and (Ryoichi Hattori Official website )〕 Artists signed to the label included Korean soprano Yun Sim-deok. The British Library Sound Archive holds several Nitto 78rpm discs of the ''nagauta'' genre in its collection.〔(World and traditional music: East Asia ), British Library.〕 ==See also== * List of record labels 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Nitto Records」の詳細全文を読む スポンサード リンク
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